What is the circular economy

Defeder Alcolea is committed to developing a circular economy strategy, the main alternative to the famous linear economy (the classic: produce-use-throw away).
The circular economy, more and more widespread in our vocabulary, is a model of production and consumption that involves the sharing, rental, reuse, repair, renewal and recycling of existing materials and products as many times as possible to create added value. In this way, the life cycle of the products is extended.
In a simple way, we replace the “throw away” of the linear economy with “reduce”, “reuse” and “recycle”.
One of the reasons for the transition to a circular economy is the increased demand for raw materials and the scarcity of resources. Several essential raw materials are limited, and as the world’s population grows, so does demand.
Another factor is the impact on the climate. The extraction and use of raw materials have significant environmental consequences, increasing energy consumption and carbon dioxide (CO2) emissions, while Defeder Alcolea promotes smarter use of raw materials to reduce polluting emissions.
Inger Andersen, Executive Director of UNEP, explained on October 13 that:
“The economic recovery from the COVID-19 pandemic is an opportunity to stimulate the urgent transition to more sustainable consumption and production. We need the public and private sectors to transform our economies to fight climate change, reduce pollution and improve the efficient use of resources. Collective action is essential to achieve the 2030 Agenda for Sustainable Development” Rukikaire, K. (13/10/2020). New report from UNEP. United Nations Environment Program. http://www.unep.org

If we want to reduce our negative impact on the planet, the circular economy is the present and the future. A present in which Defeder Alcolea is already immersed and a future of which he wants to make society aware.