Defeder It continues to grow with the aim of being based on the circular economy and being sustainable.
In its desire to improve, it has decided to take a step forward, crucial in its continuous development strategy. Defeder as part of its approach, has decided to modernize its brand and highlight its origin. Without losing its iconic essence of sea, land and air, Defeder has modernized its global identity and positioning to present itself as a company with a clear international strategy, specializing in ecological and sustainable products.
With the corporate colors of earth and agriculture, nature takes on a special role. Defeder wants to highlight his approach as a natural specialist and his commitment to innovation and the future.
Along with this, Defeder has launched a global communication campaign, aimed at both current customers and potential users of organic products for agriculture. under the shaft “Circular economy”, We seek to connect with those customers who consume and need organic products for the production of final organic products. The customer is fundamental to Defeder so we want you to perceive that evolution, that professional effort that is behind our image.
We never forget our values, which is why we want to transmit what has characterized us since our beginnings; sustainability, ecoviability, service or quality among others, but also knowing how to adapt to changes. Our vision is end the problem of punished lands and have a network of organic products. We want to be the company most committed to the environment by offering the organic fertilizers most suitable for each type of soil and crop.
He Defeder visual makeover which is found within the communication strategy created, means recovering our land, recovering our wisdom, recovering the things we have always used and giving them the value they deserve because they have always worked. We are origin. Are land, water, air, Those are the basic elements of our imagotype and that we have wanted to keep.
The established image becomes the most visible face of our company. It is our name, our first “Hello”. The visual brand image connects with people in a sensory and direct way. We sincerely hope you like it.
The evolution of our image: