Defeder Alcolea is committed to developing a circular economy strategy, the main alternative to the famous linear economy (the classic: produce-use-throw away).
The circular economy, increasingly common in our vocabulary, is a model of production and consumption that involves sharing, renting, reusing, repairing, renewing and recycling existing materials and products as many times as possible to create added value. In this way, the life cycle of the products is extended.
In a simple way, we replace the “throw away” of the linear economy with “reduce”, “reuse” and “recycle”.
One of the reasons to move towards a circular economy is the increase in demand for raw materials and the scarcity of resources. Several crucial raw materials are finite, and as the world's population grows, demand also increases.
The impact on the climate is another factor. The extraction and use of raw materials have significant environmental consequences, increasing energy consumption and carbon dioxide (CO2) emissions, while Defeder Alcolea promotes a more intelligent use of raw materials to reduce polluting emissions.
Inger Andersen, Executive Director of UNEP explained on October 13 that:
“The economic recovery from the COVID-19 pandemic is an opportunity to stimulate the urgent transition towards more sustainable consumption and production. We need both the public and private sectors to transform our economies to address climate change, reduce pollution, and improve resource efficiency. Collective action is essential to fulfill the 2030 Agenda for Sustainable Development” Rukikaire, K. (10/13/2020). New UNEP report. UN environment program. http://www.unep.org
If we want to reduce our negative impact on the planet, the circular economy is the present and the future. A present in which Defeder Alcolea is already immersed and a future of which it wants to make society aware.